Since her appointment as Chief Researcher and Strategist at OrangeTee, Christine Sun has introduced a new Research Hub and an upgraded Market Analytics Suite , designed to empower both real estate agents and consumers by providing comprehensive, easily accessible property data.
Previously, information such as reports and infographics were scattered across various platforms like the company website, YouTube, and Instagram. Sun emphasised the challenge this posed, noting it was not easy for agents or consumers to find all this information in one go. Alongside the Research Hub, the Market Analytics Suite has been revamped."We have created this thing called the Market Analytics Suite that holds about 100 dashboards for our agents to use," Sun said. Launched about two to three years ago, the suite converts complex data into simplified charts.
Looking ahead, OrangeTee plans to explore new market segments and provide further educational resources."We want to inform them or even excite them about the latest market trends, developments and even our new initiatives," Sun stated. The company intends to expand its research beyond the residential segment to include industrial, commercial, and shop house markets. Additionally, studies on dormitories, long-term service apartments, and co-living spaces are in the pipeline.