In a previously unreported deal in May 2016, Airbnb bought Proprly, a property management service that managed cleaning, guest check-in, and other aspects of the rental process on behalf of hosts, an Airbnb spokesperson confirmed to Business Insider.
The popularity of platforms like Airbnb and HomeAway's VRBO has given rise to a related industry of startups, like Proprly, that cater to the newfound needs of property owners. Countless companies have popped up to offer everything from cleaning services to home security to insurance, custom-tailored for short-term rental operators.
Choice of words? 'Quietly' quietly implies surreptitiously. As in *shady*. Remind me, in which location would you find the BIG hotel companies, and how did they get THOSE locations? Disclaimer: no more than your average customer.