At the end of the clip — just before the two battle it out with lightsabers — viewers are brought back to reality: an adorable kids’ birthday party where Eklund, 42, is hilariously dressed as Princess Leia.
The video allowed Eklund “to incorporate my playful side into this high-pressure world” and ends with drone footage showing the home’s backyard and pool as the kids continue to play. While the video is not something that you see every day, as the property had been on the market for three years when the pair took on the listing this year they knew they had to do something different.“There’s so much money everywhere in the world coming here,” says Eklund. “No one knows all the buyers, but a video like this is really the future to reach millions of people through social media and digital advertising and really getting it out there without taking yourself too seriously.
“You’re going to buy a property like this because you want to have amazing, big kids parties, on a Sunday afternoon in the sun and by the pool and invite all your friends,” he adds. “It’s really important to bring life and bring laughter into these [clips].”Co-lister Bacal, who has been making films for luxury properties such as this one, said the idea behind the promotion really came down to the fact that it’s a family home.
“We really felt like we needed to step this up and exemplify the fact that it’s a family home,” he tells PEOPLE. “It’s really about the power of making videos that hit an emotional chord with a potential buyer.”
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