, it didn't last long."It wasn't intended to be a moneymaker," sighed Daguin."It was to educate people. When you raise any animal the right way, without stress, with lots of space to build muscle, they will taste better." It costs more to raise the heritage breeds that have not been genetically manipulated. They are given higher-quality feed, space to run around in, and more time to mature. That all adds costs.
Guided by the motto"all for one and one for all," she didn't lay anyone off or reduce salaries. D'Artagnan has 260 employees in distribution centers in Union, NJ; Macon, GA; Chicago, IL; Denver, CO; and Houston, TX."We have made some changes and redeployed employees to different departments, but maintained the same number of heads," stated Daguin.
To educate them, D'Artagnan has a blog that covers recipes, tips and tricks, cooking trends, and food culture."We address why the way animals are raised makes them tastier and are more nutritious," said Daguin. The company is aggressively using search engine optimization , and search engine and social media marketing. As a result, retail and e-commerce sales have gone up exponentially. However, e-commerce is a hungry beast needing constant investment in marketing.