SINGAPORE - Decathlon is expanding its presence in Singapore, with its fifth experience store, Decathlon Orchard, opening its doors to the public on Saturday .
Like its other experience stores, Decathlon Orchard incorporates technology heavily into its operations. For example, shoppers can explore tents through a virtual reality headset and experience how these hold up in different environments and weather conditions. Mr Nils Swolkien, managing director of Decathlon Singapore, said:"This is a great location to be in and we are excited to bring sports closer to the heart of town and make sports accessible to even more Singaporeans."
Digital sales and marketing manager Benjamin Lee, 29, said:"Supply has not been able to keep up with the demand, so we are trying our best to cater to all our customer needs while working with the other distributors in Singapore." "If you are Decathlon and you have an online channel, you may pick up someone online but a lot of those shops in Queensway that don't have an online channel miss out," he said.