DUBLIN : Insulation firm Kingspan and the Mercedes Formula One team have agreed to end a sponsorship deal, they said on Wednesday, amid a backlash about the Irish company's link to Britain's 2017 Grenfell Tower fire.
The Grenfell fire killed 72 people, with combustible cladding used on the residential block identified as central to the rapid spread of flames. "We are deeply aware of the sensitivities raised in recent days, and so we have jointly agreed that it's not appropriate to move forward at the current point in time," it said in a statement.
Mercedes boss Toto Wolff had said last week that he would meet survivors of the fire after apologising on behalf of his team for any distress caused by the sponsorship deal.
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