In Dialogue: Wendy Mann, CEO Of CREW Network, On Helping Women Advance In Commercial Real Estate

CREW Network was founded in 1989, what was the situation like for women in real estate at that time?In the late 1980s, women were just getting into commercial real estate. Some learned about the industry through residential real estate roles, and some entered through other business functions such as law and finance. Much of the industry was family-owned business and leadership was passed down from father to son.

In 1989, 11 East and West Coast local groups of women in real estate joined together to create the organization now known as CREW Network. The founders believed that if women gave and received business from one another, they could advance together in the business. Our multidisciplinary organization enables women to complete a deal from end to end with CREW members. That is the power of CREW Network.The situation for women has not significantly changed in 30 years, unfortunately.

Today, CREW Network has grown to 12,000 members in 12 countries and more than 77 markets globally. While women are certainly making gains and finding success in the industry, they are still paid and promoted less than their male counterparts. Women made 10% less in base salary and 56% less in bonus and commissions in 2020. And the disparities are even greater for women of color.

While 12% of the real estate professionals we surveyed left their jobs in the last year or so, 24% of respondents said that women in their work location left the company voluntarily as a result of the pandemic. Values and priorities of women are changing—they are valuing and pushing for flexibility more than ever. Nine out of 10 women said their personal priorities changed. Now is the opportune time to push forward, make change, and create the workforce of the future.

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