How millennials are using technology to compete in tight housing markets

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Millennials are using the internet to compete in real estate markets where the odds are stacked against them. Here\u0027s how they\u0027re using tech.

noted that “millennials have aged into the housing market at the worst possible time.” Rising home prices and the persistent imbalance between supply and demand have frustrated millennials who typically lose bidding wars to older, wealthier buyers.

The digitization of the real estate sector, with the internet enabling digital marketplaces for listing homes, applying for mortgages, paying for services and more, has also benefitted millennials because they are more likely to readily adopt digital solutions.last year for the Ontario Real Estate Association showed that 45 per cent of Ontarians reported their first step in homebuying was searching online for homes, and six per cent started by visiting online open houses.

 

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