Apple dominates the loyalty index, with a shocking 39% of households in the U.S., Europe, and Japan owning 10 or more Apple devices. Samsung ranks second, with 5% of households owning 10 or smart devices from the Korean tech giant, while Amazon is just under the 3% mark.Apple is also the fastest-growing in the “obsessed” category, with 24% growth year-over-year in 10+ Apple device households.1 or more: 92% of householdsGoogle clearly has not hit the mark in terms of penetration, with only 5.
Apple hasn’t really hit its stride in smart home either, with a confusing Home app, a stuttering smart speaker strategy, and a near-complete lack of Apple-branded smart home products that seamlessly sync to provide the iconic “it just works” experience. But these numbers, driven largely by smartphones, tablets, computers, and Apple TVs, indicate Apple has a huge opportunity here if it would just focus.Fitness bikes, which we’ve seen crash in the past year, with Peloton the most obvious example.
The data is from Plume, a SaaS platform for telcos and subscribers which is deployed in more than 41 million active locations globally. The full report is available