Jayma Cardoso, founder and creative director of The Surf Lodge Brands, added that the “very nice, synergetic relationship” and partnership originally started through Cardoso’s longtime mutual friend Isaac Ross, who co-founded Guest in Residence with Hadid.
“I knew by researching and taking an interest in what Guest in Residence was doing that the collections are very much about heirloom pieces that are timeless – that really spoke to me,” Cardoso told WWD, adding that both Hadid’s personal connection to Aspen and her interest in sustainability were key to the partnership.
“The graphics were taken from our Ski Lodge collection, the graphic tee was inspired by an iconic Aspen restaurant/clothing store , Boogies— I have so many memories of watching airbrush tee’s being made there.