Michael Severns, principal listing specialist and broker of record at a Redfin office based in Wayne in the US, shared how he uses ChatGPT.Showing homes to clients and negotiating on their behalf are time-consuming tasks for real estate agents. At the same time, agents also have to constantly work to make connections and develop leads to bring in new clients.
He uses ChatGPT to generate social media and blog posts. And he has another app that schedules his social media posts across his accounts. He feeds ChatGPT industry news and asks it to rephrase the information from the point of view of a real estate agent.It's one way he stays in front of possible home buyers and sellers. In between scheduled posts, he throws in some personal ones — and lately, posts about the Eagles — to further connect with people.
He doesn't have the chatbot do everything. Descriptions of homes in listings, for example, are written by a"really phenomenal" listing coordinator at Redfin, he said.