Leading property developer SM Development Corporation is launching its newest advertising campaign, which has a superstar endorser, Korean actor Lee Min Ho.
“I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home,” Lee Min Ho shared. He added that being able to influence home buyers in owning their home is something he is grateful for. Lee Min Ho is the lead actor of the Korean drama series “Boys Over Flowers,” “City Hunter,” “The Heirs,” “The Legend of the Blue Sea,” “The King: Eternal Monarch,” and “Pachinko,” which established him as a household name worldwide, including the Philippines., an international survey conducted in 18 countries by the Republic of Korea’s Ministry of Culture, Sports and Tourism and the Korean Foundation for International Culture Exchange .
SMDC Vice President for Marketing Aye Luna said, “We are certainly excited to be working with Mr. Lee Min Ho for this campaign. Not only does he embody true luxury and sophistication, he is also a “Good Guy” in every sense of the word. He cares about his family and fans, and positively contributes to society through his donation platform. This makes him the perfect brand ambassador of SMDC.”
As a testament to its commitment to building world-class, master-planned sustainable communities, SMDC was recently named Best Developer in Southeast Asia by Dot Property Southeast Asia Awards 2022, and received excellence awards for several of its residential condominium developments.