A montage of undated photos provided by Adreanna Alleyne, who owns at least 60 pairs of Crocs and features them on her Instagram account, @crocthegram.
“I roll into the gym with my Crocs on and everything, and people ask, ‘Aren’t you going to change shoes?’” Ndugga said. “No, this is how I’m going to live life for now.” “There is very little chance of that happening, quite honestly,” Rees told a room of investors and analysts. Over the years, the brand has developed a distinctive online voice through its use of emojis and memes, making shoppers feel that its aim is creating a community rather than just getting people to buy more clogs.
The more obsessive customers collect Crocs, which often sell for $49.99; it’s not uncommon for someone to have a dozen pairs or more. They can be accessorized with Jibbitz, the personalized trinkets pushed into the holes of Crocs clogs. This type of customer loyalty is cost-efficient because a company has to spend more money and time on marketing to win over a new shopper.
Crocs’ sandals carry lower profit margins than its clogs, but people generally buy sandals more frequently than other types of footwear. And a person who buys a pair of Crocs sandals, Rees said, is one who can be converted into a clog wearer.
Diego_Ortiz9 😂