, Ikea announced Annie Leibovitz as the first creative to take part in the Swedish company's new Artist in Residence programme.
Maybe it’s the filters, the plethora of interiors influencers and the mistrust of the media more generally, but according to Ikea’s 2022 Life at Home report, almost half of us do not feel like our home lives are reflected accurately in the media. And of the 37,000 respondents, 61 per cent say their household budgets will be affected by the cost of living crisis.
‘We've been in this industry for 80 years, so maybe we need someone else to look at what life at home could be for the future,’ says Marcus Engman, chief creative officer at Ingka group . Enter the legendary American photographer as the company’s first artist in residence. Her brief? To photograph the nuances of real life at home.
So, can we expect images of overflowing bins, empty fridges and tatty upholstery? Probably not. Leibovitz is not known for gritty photorealism: her shoots have graced magazine covers from
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