“It sounds cliche, ‘what you need to know,’ but when I sit down with the staff, that’s what our motto is. That’s what our goal is. That’s what the focus is. What does everyone really need to know? And it is totally different every day,” says Cat McKenzie, the executive producer of the program.
“You have to think about who the audience is, it’s women like me who are moms that are at home,” Pilgrim adds. “These are smart women who have varied interests. So they want to know what the headline is. They want a thoughtful conversation that gives them some nugget of information that’s different than just your average newscast that’s going to give you all the facts. They want to have some thought there.
“I started on the show in the worst medical crisis the world has seen in 100 years, squarely in just the medical doctor role, but to Eva’s point about who our audience is, I feel such a responsibility and honor and a privilege to be the only network chief medical correspondent who’s a specialist in women’s health, who is double board certified also in obesity medicine and has a degree in nutrition,” Ashton added.