On Monday, the tech giant unveiled its Vision Pro headset to launch you into virtual and augmented reality — at a starting cost of $3,499.
“The VR enthusiast, I think, will be all in on the product announcement. But I think in a lot of ways, the success of these markets is measured by the mass adoption. Who, besides the VR enthusiast, is going to buy the product?” Ben Arnold, consumer technology analyst at Circana, a consumer research firm.“The price of Apple’s VR headset is more than double the median monthly mortgage payment in the U.S.
Apple AAPL, -0.69% shares were off 0.76% at the close of trading Monday. The Dow Jones Industrial Average DJIA, +0.14% closed 0.6% lower while the S&P 500 SPX, +0.23% was off 0.2%If you’re not up to buying electronics now, you’re not alone. Meanwhile, the Supreme Court is deciding if it should block Biden’s order to cancel up to $20,000 in student debt for borrowers. The ruling is expected later this month, when the court’s current term concludes.
Meta’s META, +1.57% quick moves into the consumer-facing virtual and augmented reality market has “set up a price point expectation around $500 bucks,” Enderle said.