He said the tactic will flip the traditional model of marketing listings to as many people as possible, hoping the right buyer will come across it — comparing it to using a laser beam rather than a giant fish net.
Zillow also uses AI to create floor plans for virtual home tours, Thind said. He said AI could also provide a good starting point when creating real estate listings. “I think the use cases have become very diversified since Zillow first came up with the Zestimate,” Barber said.Will Holmes, head of agent partnerships for Opendoor, said he doesn’t believe that will happen for a very long time. “Humans still have an incredible role in building confidence and building expertise,” he said.
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