Rent the Runway is getting into the home business, teaming up with West Elm

Rent the Runway is expanding beyond just renting designer dresses, denim and handbags, and now will rent you throw blankets and decorative pillows.

Now, Rent the Runway is giving shoppers the ability to swap decorations for their homes as much as they want. To make this happen, Rent the Runway will be partnering with furniture retailer West Elm, starting Thursday. Just like the clothes that go in your closet,"what we put in our homes is a reflection of personal style," COO Maureen Sullivan said."West Elm resonates with our customers, too." She said existing shoppers had been asking Rent the Runway for home goods.

As a company, Rent the Runway"understands the shift in consumer behavior and is embracing it," Sullivan said. The shift is largely being driven by millennials, who more often than not don't want to make purchases for things they'll likely grow tired of.

Property Property Latest News, Property Property Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inglewood votes to limit rent hikes and halt evictions spurred by developmentInglewood adopted a temporary rent cap limiting increases to 5% amid rapidly rising housing costs, but some say it doesn't go far enough. An underlying delusion of leftist is that economics & biology can be dictated by fiat. If that ain't crazy, I can't get there. Should have been done 20 years ago! A lot of us would still be living in Inglewood instead of elsewhere. Including me. Gentrification They keep voting forMad Max though, so Feck it. 😒
Source: latimes - 🏆 11. / 82 Read more »