10 Proven Strategies to Improve Your Lead Conversion RateIn today’s highly competitive market, choosing the right real estate professional is probably the most important step in selling your biggest asset, advises Nick Pearson, CEO of Tyson Properties.
Francois du Toit, a Tyson Properties’ Johannesburg director, believes that, while it’s important for agents to be tech wizards and use the very best and latest technology to market properties, connecting with a client one-on-one, displaying empathy and building a relationship that will last well into the future is equally important.
Do the numbers: Sellers are often reluctant to discuss numbers at the outset – but it is important to know your exact costs when it comes to both agents’ fees and transfer costs. “There are roughly 26 steps to legally selling and transferring your home. These have a direct impact on the agent’s commission. The agent that explains this whole process immediately creates credibility. Bear in mind that you get what you pay for.