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Singapore estate agents group plans to buy 51% stake in online property platform SoReal Prop

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THE Singapore Estate Agents Association (SEAA), a grouping of real estate players, announced on Tuesday a proposed acquisition of a 51 per cent stake in online property platform SoReal Prop, which is jointly founded by ERA Realty, Huttons Asia and PropNex Realty. Read more at The Business Times.

THE Singapore Estate Agents Association , a grouping of real estate players, announced on Tuesday a proposed acquisition of a 51 per cent stake in online property platform SoReal Prop, which is jointly founded by ERA Realty, Huttons Asia and PropNex Realty.

Launched in March last year, the SoReal Prop initiative aims to provide the industry with a more streamlined property transaction process between salespersons and consumers. The SoReal Prop technology platform serves as a central repository of property data and hosting of vetted listings, with salespersons equipped with an app - RealAgent - to serve clients in real time.

Other than property reports with the embedded indicative selling price, other features include Real Launches, a component with access to new residential projects in Singapore, as well as eight property calculators. In the long run, the feedback derived from the usage of the apps could serve to improve processes so as to provide seamless and secure transactions for consumers, said SEAA.

 

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