The AI Revolution in Real Estate: Transforming Estate Agents’ Business Practices

In the dynamic world of real estate, where time is money and information is key, the integration of artificial intelligence is reshaping the landscape of how estate agents conduct business, says Antonie Goosen, principal and founder of

“AI algorithms can analyse vast amounts of data to predict client behaviour, preferences, and trends, allowing agents to tailor their communication and marketing strategies accordingly. For instance, AI can estimate a prospects propensity to buy or sell, suggest relevant properties based on their preferences, and even automate follow-up emails or messages.

Goosen says in addition to aiding in property transactions, AI is also revolutionising property management practices. “AI-driven predictive analytics can analyse historical data, maintenance records, and tenant behaviour to forecast maintenance needs, optimise rental pricing, and identify potential risks such as overdue payments or lease expirations.

He says other software platforms like LOOM is working towards using AI and machine learning algorithms to provide real-time property value estimations and predictive analytics for real estate professionals. Its platform helps agents accurately assess property values, identify market trends, and make data-driven decisions. “Then there is Amplifi.

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