He’s auctioned thousands of homes. So what’s it like to sell to a famous billionaire?

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Seeing Lachlan Murdoch in buying-mode is just one story Sydney’s auction king can tell.

The following article about top Sydney auctioneer Damien Cooley contains accounts of assault, the killing of a deer and Lachlan Murdoch. But something tells me, Cooley doesn’t like giving people spoiler alerts. He prefers to keep everyone guessing.The Block

It forced him to start his own business, which would eventually become Cooley Auctions, from the loungeroom of his share flat, where, dressed in a suit, he handwrote notes to agents or would cold call them, hoping to get work. Success slowly followed, and his business has since conducted more than 75,000 auctions. The fees for hiring an auctioneer range from $695 for a junior up to $2200 for Cooley.For this interview, I asked Cooley to nominate his favourite eastern suburbs’ venue.

As he’s talking about sheep we are both graze on a selection of cured meats – Cooley’s favourite is Lardo – a fatty layer of pig attached to the pork rind. Fried octopus, agliata sauce, and crispy potato soon arrives. “People see real estate agents now as young guys and girls in flash suits, nice clothes driving fancy cars and being all spivvy, and standing out the front of a house, and it’s all showmanship. It is something which appealed to me at the time.”

“You try not to hate, you try and understand. Something I have really worked a lot on myself, to put myself in the other person’s shoes and think about things from their side of the story.

 

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He’s auctioned thousands of homes. So what’s it like to sell to a famous billionaire?Seeing Lachlan Murdoch in buying-mode is just one story Sydney’s auctioneer king can tell.
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