got the masters of four of his biggest albums back from Ultra Records last June, his team had a plan to capitalize on the newly acquired intellectual property. . After that dropped last July, the entire deadmau5 catalog saw a 45% streaming bump, the producer’s team reports. Additional remixes from these albums followed, wiht each LP subsequently seeing a 48% to 82% streaming increase. Vinyl reissues of the albums sold 25,000 units.
The Wilsons say it’s especially crucial for artists to identify such business opportunities given how low, and volatile, streaming rates are. We’ve all been there in this company, and we all made the decisions that, at that point, we were told to make, which was that you signed to a record label, got an agent and signed publishing. Those label and publishing deals paid you some money, so you’re selling your rights at that point. No one’s thinking 10 or 15 years down the road. They’re thinking, “I’m broke right now, so I need to do these deals.