Forget Tide Pods. P&G Bets Water-Free Soap ‘Swatches’ Are the Future.

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P&G has started selling new water-free hand soaps and detergents. It is still debating whether to create a new name or use its big brands.

Procter & Gamble Co., seeking to prove that the consumer-products giant that invented Ivory soap, Crest toothpaste and disposable Pampers diapers hasn’t lost its touch, has spent nearly a decade working on a new line of products it hopes will fill American homes.

P&G has developed a way to make laundry detergent, hand soap and shampoo without a key ingredient: water.

 

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. Milenials reaction 👇👇👇 Mmmmhhh.... 😛😛😛🤩

less messy, lightweight, good for travel, camping and all kinds of outdoors.

More garbage to throw in the ocean.

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