This entrepreneur wanted a Latino SXSW festival, so he made one

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Gary Acosta has never stopped innovating. The California native has worked as a chemist, a real estate underwriter and now as an entrepreneur behind L'Attitude.

From starting his own mortgage brokerage at 26 to founding one of the largest Hispanic trade organizations in the U.S., Acosta has never stopped thinking about what he could do next.

"We went from becoming a mortgage broker to being a mortgage banker, which is a whole different ballgame altogether, and that's where it really got interesting for me."And then, just as his business was flourishing, he was introduced to his future business partner, Ernie Reyes, who at the time was a real estate broker.

"I remember the internet was really starting to become a thing back then, and how it was going to change the industry, how technology was going to change everything." "We were a group of real estate professionals that wanted to support consumers and help them acquire homeownership and participate in homeownership," Acosta said.

Don't just try to figure out how to build a successful business, try to figure out how to solve a major problemSo in a Hail Mary attempt, Acosta and Reyes sent Cisneros a letter, in hope he would accept to join the pair in the launch of NAHREP. And he agreed. The organization had to close its Washington, D.C., office and lay off 99% of its staff. But despite the sea of darkness, its membership grew closer together and tried to keep it alive.

 

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