This is AI generated summarization, which may have errors. For context, always refer to the full article.Suzanne Plunkett/ReutersThe European Union's digital rules that take effect at the end of August will require Shein to prevent product listings that violate intellectual property rights
In-house staff, outside artists, and third-party suppliers from around the world create their own merchandise designs for Shein, according to a company spokesperson. “What really stands out about Shein is the scope and the number of infringing styles that they’ve marketed and sold over the years,” said Scott Burroughs, an attorney who has sued Shein for infringement multiple times on behalf of graphic designers and digital artists.
Shein said on June 4 that since 2020, it has used artificial intelligence to spot potential infringement on product postings. From 2021 to 2023, Shein reported a double-digit percentage decline in infringement claims, the Shein spokesperson added.