Instagram users are calling for the promotion of an employee who who answered her realtor boss’s request for a video edit with a hilarious montage. Mike Hege is a realtor at Pridemore Properties, a real estate brokerage based in Charlotte, North Carolina. In early July, the 43-year-old asked his company's 27-year-old video marketing manager to make a video for his Instagram and TikTok pages.
The video was part of the team's concerted effort to expand their social media presence beyond Charlotte, North Carolina-centric real estate content. 'We want to help people through the process of finance and real estate. This video was all about like the humanity of it. The authenticity that she tried to convey that we can we can have a good time,” Hege says. “This was the editor’s way of showcasing that we’re real people and that we can have fun and be on the lighter side.
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