Why Home Depot failed in China

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In 2006, Home Depot bought the Chinese home improvement company Home Way and its 12 stores in the country. By 2012, Home Depot had totally exited the market. With a growing economy and a real estate boom, China seems like it should have been an easy win for the home improvement giant. What happened?

In the 1990s, the Chinese government loosened regulations on its housing market, allowing its 1.2 billion citizens to own private homes for the first time since the communist revolution in 1949. Home improvement and furniture companies such as Sweden's IKEA and the U.K.'s B&Q rushed in to meet the need.bought the Chinese home improvement company Home Way and its 12 stores in the country.

But by 2012, Home Depot closed the last seven of its 12 original stores. The company doesn't break out sales data by country, but data from Euromonitor shows that China accounted for only about 0.3% of Home Depot's annual net sales. Analysts say that Home Depot failed to do its homework on the Chinese market, missing the mark on consumer needs and culture.

 

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If you really want to think about it what is American made America has become so greedy and so drug dependent it just want to make money off of what somebody else makes and that why we fall behind

Home Depot forgot to include the physical labors need to do the work.🤡👺

Every country has different customs 🛃 and is different in they’re own way 🗺

“Analysts say?” You lost me after that. An analyst is just a glorified guesser.

Analysts are probably the dumbest people on earth. If analysis were 100%, there would be no guessing. Homework? I guess the Chinese don’t use tools and they make homes with mud. Gtfoh

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They forgot that china citizens prefer to make their own crude furniture by wood or buy from small shops rather than cheaper big box retailers because they're weird, or they've got $ to 🔥🔥

maybe not enough. do it your selfers

Have we forgotten china is communist? They are very hard to do business with and companies bail out of that market all the time

Where’s the rest of the story?

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blonde grad school bimbo saying 'if you will' on tv for looks. hilarious. I like the executive viewpoint of the weather market fluctuations and sales. I like the self checkout when I do have to go there.

Fascinating

Home Depot now has my business. FACT

dumb asses chinies build the wall and took control of their own by emperor, they are one of the oldest culture, they do not need electric taling flowers or any thing that makes a home that they did not invent before we all were born.

Too expensive for Chinese

This might be the biggest dog shit article I’ve ever read. Literally no info

Why? 'Home Depot failed to do its homework on the Chinese market, missing the mark on consumer needs and culture' 💥 Gee thanks for that elucidating article

never heard home depot. but b&q was once successful here. finally ikea has survived and would live quite a long time as no compitator. here is a slogan is 'if you be 1st in china you will be 1st in the world'

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