On November 7 of last year, Graham got more than 1.2 million views on a YouTube video he made about the J.P. Morgan Reserve Credit Card. That one video went viral, and he claims he made $7,293.02 as a result. “It’s sometimes so random which videos YouTube decides to push, because –As a result of that video, a lot of people asked him how much money he’s made on his YouTube channel altogether. He broke down how much he made during the entire year of 2018.
But now that Graham has these results on his own YouTube channel, he believes it’s possible for others to do, as long as you put out honest, good content, you’re consistent with it, and you treat people with respect.As is obvious from the title of this article, Graham Stephan is a real estate agent. But it might be best to say he is a serial entrepreneur. What he doesn’t have is a background that would hint that YouTube success is somewhere on his resume.
Similar to his marine aquarium wholesaler gig, he began noticing that real estate agents didn’t have good photography on their lease listings. He offered to take pictures of listings by other agents in his office, photoshop them, and put the ads on Craigslist. Under the deals he made, his compensation would be the commission for representing the tenants who responded to his Craigslist ads. That was the unique way he launched his real estate career, and that strategy grew steadily.
He’s quick to point out that during at least the first few months he had his channel, it went from generating pennies per day to just a few dollars. That’s a small return on videos that took several hours each to create and edit. It appears that, just as with any other type of business, a YouTube channel takes time to develop.
The peaks come from videos that go viral, though again Graham warns there’s no way to know which ones they will be, or when it will happen. But there’s a clear pattern that activity rises to a higher level following a viral video. Content frequency also matters, so he makes it a point to add about three videos to his channel per week.
Wow! The coolest part here is how he played the long game, spending 40 to 50 hours a week on this as a side hustle for a year and then the big 'overnight' success came.
It’s all about brand and awareness!!
That's awesome. I wonder what the view count was on his vids
Graham’s a good California agent! Focusing on transparency and providing value to people with a customer-centric approach in mind versus solely focusing on monetary focus. 🏘📈
Okay, I'm gonna make a channel named Forbes and film it.
What algorithm did he use?
Graham Stephan is one of my fav YouTube influencing millenials, dropping high quality personal finance knowledge and application. He didn’t blow it on a lambo. More like a Tesla and maximized the rebates and tax laws while doing so. Quite impressive if you ask me!
Whoa I recognize him! That's Graham Stephan. Don't be fooled he is actually super knowledgeable
and then blew it all on a Lamborghini