Toys R Us, like many retailers, struggled to revamp its enormous business as quickly as the retail landscape was changing around it.
The company hopes to open 10 stores around the U.S. in 2020, possibly including a larger flagship in New York or California. The new stores will be smaller, spanning 6,500 to 10,000 square feet, compared with the 40,000 they used to take up. B8ta, which has more than a dozen of its own stores in malls around the country, including the new Hudson Yards in New York, will help take care of those experiences. Its in-house technology platform, which is also powering
B8ta will also be giving Tru Kids access to data and analytics to track things like foot traffic in and out of the stores to allow the company to make smarter decisions, according to Phillip Raub, b8ta co-founder and president. "This year is going to be an opportunity for us to test and learn."
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