SAN FRANCISCO - The Trump administration accused Facebook on Thursday of selling targeted advertising that discriminated on the basis of race, in violation of the US Fair Housing Act.
The company also said the government had"insisted on access to sensitive information - like user data - without adequate safeguards," adding that it was willing to provide aggregate reports but not user-level personal information. As part of last week's settlement, Facebook said it would create a new advertising portal for ads linked to housing and employment that would limit targeting options for advertisers.
"Facebook is discriminating against people based upon who they are and where they live," Department Secretary Ben Carson said."Using a computer to limit a person's housing choices can be just as discriminatory as slamming a door in someone's face." GROWING DISCONTENT Researchers have told Reuters that gender targeting could potentially be a violation of the Fair Housing Act."We've had policies in place for many years that prohibit targeting ads on the basis of sensitive categories," Google said in a statement.
Since then, Facebook has faced legal pressure over the issue from the National Fair Housing Alliance, the American Civil Liberties Union and the Communications Workers of America, among others.
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